Direct Marketing Is About Psychology and Mat and So Psychographics Allows Us to Get Very Specific

Psychographics allow us to get totto the psychology of market. A simple thing like multi buyer versus infrequent or single buyer from a particular catalogue, while that that s us something about how that person behaves towards catalogues and direct mail. And so if we're selling some kind of exotic thing that's very useful to us a you could go the other way and find a publication that only cater to extremely conservative people who basically keep their money in their mattress am. So among many things we've been talking about to day, certain list segments that he wants to reach and certain fragment id media. But for reasons that don't need to be discussed on this call, we're talking about horse owners