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The Open Networks Path Forward | Analyst Round Table

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Rebranding in the Crypto Sphere

This chapter analyzes MakerDAO's strategic shift to expand its audience beyond traditional crypto circles by exploring new tokens and branding efforts aimed at institutional investors. The conversation highlights the complexities and potential pitfalls of rebranding, drawing parallels to notable cases like Twitter's transformation into X and Facebook's rebranding to Meta. Additionally, the chapter discusses the challenges of fragmented token ecosystems and the necessity for cohesive strategies in a rapidly evolving market.

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