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It’s Not the Luck of the Irish: Primark Does Retail Right with Kevin Tulip

Remarkable Retail

00:00

Is There Anything That Surprising You About Your Business?

When you came to Boston, was there something that surprised you in terms of a challenge that you didn't think would be there? I'd say probably the frequency in which our customers come into store. There is definitely a difference between US and Europe. In Europe, it's for most part, people live in the city centers. So they might go less frequently, but actually spend longer in the store.

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