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S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop
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Is There Room for Programmatic Ads?
In theory, it would either pop out a window or if the banner unit itself is pretty big, it could be within there. Programmatic is such a tough channel to make it work. I remember when we did a holdout test with a lift based attribution software. We saw that coupling, Facebook and retargeting programmatic worked well together, but just programmatic didn't do anything.
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