CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie
Uncensored CMO
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The Evolving CMO: Architects of Growth
This chapter explores the transformative role of the Chief Marketing Officer, emphasizing their responsibility as growth architects who must balance creativity with strategic execution. It highlights the necessity for CMOs to connect human behavior with business outcomes, engage deeply with organizational culture, and build strong relationships across the C-suite. Furthermore, it discusses the importance of aligning key performance indicators with consumer insights to foster collaboration and drive sustainable growth.
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