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You Can’t Do PPC Without Doing This!

Disruptors

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Decoding the Complexities of PPC Advertising

This chapter delves into the intricate workings of PPC advertising, comparing it to valuing real estate and emphasizing the importance of understanding the value of clicks. It discusses bidding strategies, the significance of bidding based on lead value, and the necessity of finding the balance between value and cost in competitive markets. The chapter also highlights the challenges and expenses involved in PPC marketing, underlining the importance of a large dataset for accurate campaign results.

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