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Can mindful consumption make us happier?

Round Table China

Exploring Travel Trends and Mindful Consumption in China and Korea

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The chapter explores the China Beautiful Life Survey showcasing travel as the top consumer intention for 2024, with a focus on emerging popular travel destinations like Tianzhi and Kaifeng in China. Additionally, it compares domestic travel trends in China with Korea, highlighting the shift towards more mindful consumption decisions.

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