The chapter explores the China Beautiful Life Survey showcasing travel as the top consumer intention for 2024, with a focus on emerging popular travel destinations like Tianzhi and Kaifeng in China. Additionally, it compares domestic travel trends in China with Korea, highlighting the shift towards more mindful consumption decisions.
Consumption may have taken on new meaning in today's world, transcending mere ownership to become a canvas for self-expression, value alignment, and identity shaping - especially for the younger generation. From embracing slow shopping to indulging in unique experiences, what we buy and how we consume may reflect what we hold dear to our hearts. Can mindful consumption pave the way to an ideal life? But, don't people say that one can't buy one's way to happiness? On the show: Heyang, Yushan & Steve Hatherly