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22min chapter
#298: Juan David Quijano – Marketing Revolucionario, Psicología del Consumidor, y Creación de Marcas Inmortales
The Frye Show
Lanzamiento Efectivo de Productos
Este capítulo explora un enfoque práctico para lanzar productos al mercado usando el acrónimo 'Drex', resaltando la necesidad de que sean diferenciables y sostenibles. Se analiza cómo la percepción del consumidor impacta la relevancia y la rentabilidad de un producto, así como la importancia de construir marcas sólidas. Además, se discuten estrategias de marketing que consideran la experiencia del consumidor y los momentos clave para conectar con el público.
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