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Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)
Marketing Against The Grain
The Top-Down Method and the Bottoms-Up Method
Both have a ton of merit. I think that depends on largely situational, like how big your team is and what the culture of that team is. And once you get to a certain level of scale, bottoms-up just becomes completely unruly,. You have too many people doing too many things. There's no clarity on what is actual signal-important things versus noise and clutter.
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