The Town with Matthew Belloni cover image

WBD’s Billion-Dollar War on the NBA

The Town with Matthew Belloni

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The Battle Between Cable and Streaming for Sports Viewership

This chapter explores the evolving dynamics of sports viewership, focusing on the rivalry between traditional cable services and emerging streaming platforms like Amazon Prime. It emphasizes the appeal of cost-effective streaming solutions for younger audiences and considers the impact on NBA fans facing financial challenges in accessing games.

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