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Don’t Wait to Be Noticed—Get Remembered. Advice from a Top Relationship Strategist.

Negotiate Anything

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The Benjamin Franklin Effect and Relationship Building

This chapter explores the Benjamin Franklin effect, illustrating how small acts of kindness can enhance relationships, even among adversaries. It delves into the psychological motivations behind seeking help and emphasizes the importance of nurturing connections through generosity and intentionality. Additionally, it highlights the challenges faced in corporate environments and offers practical tips for fostering authentic relationships.

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