The Rise of Surveillance Pricing

This chapter explores the intricate dynamics of inflation and corporate pricing strategies heightened during the pandemic, with a focus on how companies use technology to exploit consumer data. It discusses the controversial practice of 'surveillance pricing,' where personalized offers are created by analyzing individual purchasing behaviors, often leading to feelings of deception among consumers. Furthermore, the chapter examines legal and regulatory challenges related to pricing transparency, consumer protection, and the overwhelming prevalence of subscription services in today's economy.