How to Build a Product in Today's Market?

It's not a zero sum game, winner takes all. There is enough slice for everybody to take it. It's better to become number one player in a small niche and then dominate that niche completely. That's exactly what we are doing with both the products, so document 360 and churn 360. Everybody wants to become a SaaS player, and we are going after them. We are doing a lot of work, in terms of the content strategy and the type of content we are writing - everything focused on B2B SaaS companies.That is always we separate ourselves from the rest of the competition.

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