Kay Walker didn’t scale with a massive team or high-volume cold calling. Instead, she built a lean, local operation that closes high-value land deals using direct mail, in-house systems, and trusted people she already knows.
In this episode, Kay shares how she keeps her operations tight but effective, relying on local relationships across NC, SC, and GA, and a close-knit team that understands her process.
From managing mail campaigns in-house to coordinating with realtors, soil testers, and contractors she’s worked with for years, Kay shows that smaller teams can move fast, stay personal, and win big.
IN THIS EPISODE:
- Why local relationships make the difference
- How a smaller team keeps things efficient and profitable
- Running direct mail campaigns in-house
- Lessons from scaling a busy short-term rental business
- What developers really want when buying land
- How to build a high-trust, low-chaos team
