2min chapter

How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

How I Built This with Guy Raz

CHAPTER

Overcoming Challenges in Building a Brand and Securing Resources for Whiskey Label

This chapter explores the hurdles encountered by the speaker's team in launching a whiskey brand, highlighting the clever strategy of having the husband act as the CEO to secure essential resources. Additionally, it briefly covers the unique qualities of Tennessee whiskey in comparison to other spirits.

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