FROM FRESHWORKS AND FAST CO. WORKS: What is the future of the employee experience?
The New Way We Work
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Why Empathy in Business Is So Crucial Right Now
Marketers should focus on what's the outcome for the customer, and resist that ability to sort of brag about how great the services verses. What is the outcome they're striving for? Dangerous, because if you start talking about outcomes that don't matter. That's taking a moment to ask three more questions. It takes a lot more effort to really have that true ympathy.
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