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13min chapter
Kona Ice: Tony Lamb
How I Built This with Guy Raz
The Journey Begins: From Idea to Partnership
Tony Lamb shares his journey of how he came up with the idea of turning ice cream trucks into shaved ice trucks and partnering with a colleague to start Kona Ice. They discuss the difference between traditional snow cones and the shaved ice offered by Kona Ice, as well as the challenges of introducing the concept to areas where it was not familiar. The chapter also highlights the importance of creating a visually appealing experience with the truck to attract customers.
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