Is There a Competitive Advantage for Sass Companies?

i think a huge potential competitive advantage for companies in a sea of sass anies that do the exact same predictable revenue bulshet. And any company could go in there and deliver a better experience and win wiy more deals with a lesser product. Then when we look at the the customer experience side, marketers can do this - they just don't. They're not incentivie to. I know for sure that i've bought in products that were my second or third choice, because the ing experience was easier.