The yet store is Supported by me, but it's separate for me. You don't have to know who I am or care about who I am to be interested in this product And if you go on the website yetch.store plug It's like it's I'm on the about page and why etc. That's a decision that I made really early on where I was like I wanted something that was separate for me because I I'm also running out of narcissism believe it or not.