Tear downs are a screen by screen slideshow walk through with annotation commentary on what the setup process or activation process for different popular web apps are. I was writing an onboarding book at the time and wanted to build up an audience for that to confirm that like I could sell it once I was done writing it. So very much at random, I just picked a company that I wasn't familiar with, which turned out to be a company called Less Accounting. And they do, they provide accounting work or help with their software. The next morning there was an email from one of the founders of Less Accounting saying thanks for airing our dirty laundry. Consider this a cease and desist and you will