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Häagen-Dazs vs Ben & Jerry's | Breaking the Ice | 6

Business Wars

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Redefining Luxury: Häagen-Dazs Embraces Culture

This chapter examines how Häagen-Dazs evolved during the COVID-19 pandemic, focusing on its culture-first approach to luxury. It highlights the brand's founding vision and resilience while introducing the '#that's Daz' campaign to engage a diverse, modern audience.

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