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199: Defining the Business Problem - Creating Measures From Scratch
Explicit Measures Podcast
How to Measure Anything
There's a big difference between showing market share in terms of where should you be or what we were expecting. There's a book I swear by that was the game changer for me is from someone named Doug Hubbard called How to Measure Anything. And it's something that I try to visit very often because it go the idea of that calibration of, you know, in a sense kind ofWhere should you expect to be or really like again where are those in a sense boundaries.
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