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Collaborative Memberships Are On-Trend with Geraldine Wharry of Trend Atelier

The Community Experience

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How to Build a Global Community and Listen to Your Members

Geraldine's hesitation to put out kind of like a project because it's like oh this is a paid community should I be asking people to do work but in the instance of what type of community this is the type of people that join it made great sense. Everyone was super excited to be involved and also if someone wasn't if they're like oh that sounds like work and that's not what I want to do here they don't have to, she says. Geraldine has been doing tiers in her community so her students have access to an area in the community which helps establish relationships between student and community members. At SPI we would be hosting lots of smaller events around the globe but having

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