#108 ONDC Explained: Unbundling, Innovation, Opportunities & Success Metrics with Shireesh Joshi Chief Business Officer ONDC
Prime Venture Partners Podcast
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The E-Commerce System Has Loyalty to Both Sides
An entire E-commerce platform has loyalty to both sides, because they have onboarded buyers and sellers. Once you unbundle, then it does not require one party to do all the business processes. If let's say I'm an entity, and my gate is registered with OITC right? And so let's take my gate as an example: The app is already downloaded on the phone of the user base. So if my gate were to become a shop on OITC, all they would need to do is go to HDFC Bank or MSME Bank in addition to letting a driver or a guest in there’s also shop on O ITC. All enterprises that have
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