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Geothermal Greenhouse Heating & Winter Flower Production with Rebecca Kutzer Rice of Moonshot Farm

Growers Daily

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The Cost of Flowers

I'm curious, what point is it too expensive? At what point do people turn away and say they won't pay it? Can you talk about that at all? Is there... I mean, I'm looking for customers with a lot of income. So no, I think it's supporting growing sustainably, if it's supporting paying the staff. Well, I'm certainly not getting rich off my flowers. And like I say, they're extremely expensive inputs compared to vegetables too. But even with all these inputs, even with the propane, I'm really learning that yield in the limited winter's thesis is the number one factor to profitability for us.

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