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S2 E2: Starting Is a Skill and a Muscle (Becky Blades)

The Next Big Idea Daily

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The Decision Rule

The four-part process of starting a business is based on imagining, thinking, deciding and then actually doing it. "If an idea comes to us, it chooses us," says author Julia Louis-Dreyfus. Most people aren't at the stage where they can decide if they're going to do something or not; that's when you get creative confidence. The decision rule: Decide how you'll decide - some businesses even have policies about this.

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