11min chapter

Industry Relations cover image

The NAR Settlement: The Good, the Bad, and the Unknown

Industry Relations

CHAPTER

Navigating the Real Estate Industry After the Settlement

This chapter explores the aftermath of a settlement in the real estate industry, delving into debates about perception and media influence on public opinion. It discusses the PR nightmare surrounding real estate professionals and potential changes such as commission compression and new business models. The chapter emphasizes the need for recognizing the value of professional agents beyond online listings and highlights concerns about mediocre agents in the industry.

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