The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 560: Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community, Holly Firestone

The Official SaaStr Podcast: SaaS | Founders | Investors

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Are You Bringing Your Audiences Together?

Community is an integral part of your business strategy. It's really about them connecting to one another. That's where they're going to see the value, and that's where you'll get the most value out of it too. For me at venefi i report directly to our ceo. And that gives me the flexibility to build our community goals tied to our top level business goals. Even if you are a small business, you don't have to launch this huge community just yet. You can actually start in ways that would actually be beneficial for smaller businesses.

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