Modern Wisdom cover image

#447 - Ayelet Fishbach - The Psychology Of Human Motivation

Modern Wisdom

CHAPTER

The Value of Direct Investment in Goals

This chapter delves into a study about how human motivation affects investment choices, highlighting the preference for direct goals over associated means. An experiment with MBA students reveals unexpected aversion to investing in bundled items, underscoring psychological tendencies in decision-making.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner