Introduction

20 21 was a really difficult year for me, and the kind of big realizations i had around the fact that we needed to pivot everything. Your offer is so important. And having an offer that actually solves all your ideal customers problems, you know, your job essentially is to make it so that their perceived dream outcome is zero % questionable. You are listening to the knot for lazy marketers. Podcast, episode number 356. We're on episode four out of there will be six in the great recet series.