34min chapter

TFTC: A Bitcoin Podcast cover image

#548: Bitcoin's Exchange Theory of Value with Parker Lewis

TFTC: A Bitcoin Podcast

CHAPTER

Navigating Bitcoin Integration in Business

This chapter discusses the archetypes of customers interested in Bitcoin adoption, particularly among small to medium-sized businesses. It explores the challenges of integrating Bitcoin as a payment option, emphasizing the importance of education and alignment of values between businesses and their customers. Additionally, it highlights the impact of inflation on pricing strategies and the urgency for businesses to adopt Bitcoin to maintain sustainability in an evolving economic landscape.

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