The Learning Leader Show With Ryan Hawk cover image

491: Matthew Dixon - Overcoming Indecision, Managing Risk, & Taking Control Of The Conversation (The Challenger Sale)

The Learning Leader Show With Ryan Hawk

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No Decision Losses - Why?

The company found that customers prefer what they do to day, so it is the status quo. They didn't believe your solution was a compelling enough alternative. The bigger driver of those no decision losses wasn't preference for the status quo but indecision about changing the status goin.

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