Encore: Turn critics into allies | Bob Langert
TED Business
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Mac Donald and the Animal Welfare Industry
i had never been to a slaughter house, youo, in my life. I didn't know what to expect. And we find that the animal handlers have electric prods in their hand and are basically zapping almost every animal in the facility. So i end up meeting her, and she's the very best type of critic,. She just loves the animals, wants to protect them, but she also understands the reality of the meat business. Well, i set up temple with our suppliers to set up standards and guide lines...and it all got integrated. It all got in forced. By the way, two of mac donald's suppliers lost business cause they didn't meet our standards.
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