When people shop more frequently, they go up market and down market. And so understanding that dynamic seems to be important with hiring. If you want to create diversity without quotas, if you simply change the choice architecture within which people appoint employees. We seem to have evolved, in fact, to kind of make the best shot we can. Daniel Kahneman, I think, called it what you see as all there is, or wiz-y-atty. It takes quite a lot of mental effort to spot when the design of a choice path on something like a website is actually stupid.