EP 413: The Economics of Getting (And Paying) Attention: Part 2
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Introduction
Tara McMullen: 54% of 18 to 38 year olds want to be influencers. She says that number is shockingly low given the state of Gen Zers and millennials financial fortunes. Today, we'll look at how today's micromedia creators produce audiences to sell back to themselves. The next episode is gonna be all about intellectual property.
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