What Are the Key KPIs When It Comes to Scaling?

In terms of other indicators, what are those key indicators when it comes to kill, scale or pivot? Like what does it take to get a brand from launch to scale? What are you looking for there? Obviously sales, but like what else are those key green flags? Yeah, I think obviously it's sales. When we're launching stuff, I said everything's got scale all presented. The question is what's the time to scale? And that's the tension.

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