EP 392: Self Help, LLC: Winners & Losers
What Works
00:00
Self Help - A New Approach to Self Help
Self help is the category of cultural products that aim to improve on or otherwise change the individual consumer. Dove famously, or infamously, markets its products using a message of body positivity and self acceptance. And door dash sells its driver opportunity as a new way to meet your goals. When i'm talking about elf help, i'm really talking about a particular form rather than an individual message. Medio theorist marshall mc luan coined the phrase, the medium is the message back in the 19 sixties. Mc luan argues that while there is a straightforward meaning to the message contained by the medium, the medium itself contributes a second message, that second message.
Transcript
Play full episode
