We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#152 Changing a Commodity Sale to a Solution Sale

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Using Storytelling Techniques When Selling a Printing Product

Just repeating a rephrasing what they said just to make sure that you understand their issue in your own words is such a great technique. So also, you know, we're talking about using very simple language when speaking to your customers. Probably the biggest help for that type of thing is the storytelling method. And that involves case studies.

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