Navigating Local Media Success

Local‑media veteran Kyle Scott joins TJ Larkin to unpack how a tiny beach‑town newsletter ballooned into a 17,000‑subscriber powerhouse—and why owning your audience matters more than ever in 2025. From his Philly sports‑blog roots to mastering Beehive, Kyle reveals the playbook for transforming passion projects into real businesses.

He breaks down the forks in the road every publisher faces: stay hyper‑local and become the town’s go‑to voice, spin off a related business, or roll multiple newsletters into a regional network that attracts five‑ and six‑figure advertisers. You’ll hear battle‑tested tactics with Facebook ads, savvy survey questions, and the surprising power of IRL events.

Key takeaways include using newsletters as leverage for partnerships, why B2B niches can out‑earn B2C, and practical ways AI can act as your research assistant—without dulling your original voice. Expect a candid look at revenue models, community building, and surviving algorithm shifts.

Guest contacts: Follow Kyle on X @KyleScottL, listen to the Monetize Media podcast, and explore his newest venture at BuyingSandlot.com.

#LocalNewsletter

#MediaEntrepreneurship

#BeehiveTips

#AudienceGrowth

#B2BMarketing

#YouthSportsBusiness

#KyleScott

#MonetizeMedia

#BuyingSandlot

#TJTalks