6min chapter

The Intelligence from The Economist cover image

The Intelligence: the relentless audacity of Alexei Navalny

The Intelligence from The Economist

CHAPTER

The Rise of Live Experiences as Cinema Attendance Declines

This chapter explores movie studios' shift towards live experiences as an alternative to traditional cinema. It discusses examples like Disney's live version of Frozen and Warner Brothers' theme parks, highlighting their significant revenue contributions. The chapter also examines Netflix's focus on streaming subscriptions but notes their experiments with live events, including a Squid Game experience in Los Angeles.

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