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#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Dave Gerhardt Show

00:00

Is There a Finite Look Back Period?

There are some core principles that I try to always have. One of them is having a finite look back period for marketing. It's really easy to say if marketing has ever touched this lead, marketing gets credit. Nothing is perfect and you don't know what people did that you can't track. So you just need to pick the best and perfect option and have everybody agree with it.

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