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How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA
Welcome to the Metaverse
Is the Brand a Game Facation?
i always think about the things we'll look back on and they'll feel kind of outdated and maybe boring. So i thinkis that game facation that will ownly ever stay wlth us sothing. When you can go and have this imersife game of wide experience and learn, you know, about the products that way. That's where things are going exist new. There's the game. If id set aside of it, t ter's alson you mentioned just now, is to co creation. Now, was never really bmeable to co create with the brand. And so i think what that leads to, ors already stied to lead to ptons
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