Navigating Online Marketplaces

This chapter explores the role of third-party sellers in online marketplaces such as Amazon and Walmart, emphasizing the impact of recent policy changes at Walmart on smaller resellers. It discusses the challenges and advantages these sellers face amidst the evolving landscape of e-commerce, including the increasing demand for transparency in product sourcing. The chapter also highlights Walmart's strategies to bolster its online presence and compete effectively with Amazon while managing the complexities of its selling ecosystem.