The Importance of Engagement in HBO Max

I just don't get it. If the goal is to keep people, I mean, look, I understand that there's probably all sorts of like, we got to pay royalties, whatever, like it's licensing fees. You know, this is the reason they got rid of Westworld. And so they don't, they don't want to bring over, you know, 5,000 seasons of,. again, House Hunters International, apparently has like 200 seasons. It's wild. Because I get alerts from them on from my Apple TV. That's like, hey, there's a new season and whatever. But if I don't have any idea, then your average customer is going