
S2 E56 - It's About Time We Talk Outbound | Jessica Watts
Stacking Growth | The B2B Marketing Podcast
00:00
Outsourcing Cold Calling Is Not Strategically Deployed
Cold calling is still the highest performing channel for every single one of our clients. It's not viewed as a strategic function and so this idea that you can just outsourced the activities themselves is not the point what about the cohesive strategy your organization needs? "If you outsourced it you never collect learn from socialize internally like we're talking about a channel that is historically undervalued"
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