Stacking Growth | The B2B Marketing Podcast cover image

S2 E56 - It's About Time We Talk Outbound | Jessica Watts

Stacking Growth | The B2B Marketing Podcast

00:00

Outsourcing Cold Calling Is Not Strategically Deployed

Cold calling is still the highest performing channel for every single one of our clients. It's not viewed as a strategic function and so this idea that you can just outsourced the activities themselves is not the point what about the cohesive strategy your organization needs? "If you outsourced it you never collect learn from socialize internally like we're talking about a channel that is historically undervalued"

Play episode from 08:10
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app