4min chapter

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95. The Captive (SeaWorld)

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CHAPTER

SeaWorld's Negative Impact on Revenue

In December 2013, the Orlando Business Journal posted a poll on its website asking quote, has CNN's Blackfish documentary changed your perception of SeaWorld? 99% of the vote decided with the amusement park. However, it was soon discovered that 55% of the votes had come from a single SeaWorld-owned IP address. CEO Jim Addison sold his own stock to keep the company afloat. He later paid $5 million to settle federal charges brought by the Securities and Exchange Commission for his role in hiding the negative impact of Blackfish on the company. Now under the agreement, SeaWorld admits no wrongdoing.

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