What Is the Best Way to Build an Audience on Facebook?

Facebook realized long after building a system that was meant to maximmize engagement, that one of the most effective tactics to create engagement was to get people angry. It turns out that certain kinds of content, sensationalistic, click baty, anything shocking, did really well. And that began another cycle of clicky, outrageous content, over and over. Facebook is going to say, you don't want to give up engagement, base ranking. That's just not true. There're a lot bok thises like a different type of physics. And these are black box systems.