Is DirectMail a Good Idea? Is It a Bad Idea?

We don't do discounts. Most brands that do DirectMail and crush the DirectMail are talking reactivation further along. In our case, it's like the, I guess like the Joanne slash Jones Road take on it has been, let's exclude people that have given us like a terrible NPS score. And then kind of do the classic holdout test. Cody's big on the randomizing. Well, AB action. Hey guys, don't worry. We're measuring incrementality. Don't come after us in criminality police.