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2min chapter
Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy
The AI in Business Podcast
The Role of Data in Retail E-Commerce
I think Etsy has a long history of trying to use data to improve the customer experience. And so being an online first and online only a company, I think that comes very naturally to the way we serve the product and express ourselves in the marketing. We've always been pretty careful about trying to protect privacy in the channels we've launched in the way we advertise. That's kind of set us up well as the world has moved more and more towards that world over the last few years.
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