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The Art of Negotiation: The Balcony and The Bridge | Dr. William Ury

The Art of Charm

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The Power of Conflict and Negotiation

This chapter explores the significance of conflict in driving personal growth and change, emphasizing the need to approach conflicts constructively. It discusses effective negotiation strategies, such as the Golden Bridge technique and 'going to the balcony' to manage emotions and focus on goals in high-stakes negotiations. Through real-life examples, the chapter illustrates how understanding underlying interests and preparing mentally can lead to successful conflict resolution and mutually beneficial agreements.

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